On March 13, 2020, New York State Senator and Deputy Majority Leader Michael Gianaris (Democrat) introduced New York S.8056, which would establish a tax on a digital advertiser’s annual gross revenues derived from digital advertisements in the state.

New York’s proposed digital advertising tax is very similar to the tax proposed in Maryland. The major difference is that while the Maryland tax would apply to all digital advertisement services, the New York tax would be limited to targeted advertisements, i.e., those “that use personal information about the people the ads are being served to.”

Read the full legal alert here.